About Juliana Bicycles
About Juliana Bicycles
About Juliana Bicycles
The Original Women’s Mountain Bike
We called this bike “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men. At the same time, a few bold females were pioneering the sport for women. Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.
Today, Juli’s initiative has grown into an award-winning line of premium mountain bikes ridden by a crew of athletes, racers and guides who continue to blaze new trails. Our goal is to ignite the imagination of female adventurers around the world and create something uncompromising for those who refuse to accept the status quo.
PayDirt
PayDirt is about creating more opportunities for more people to cycle more. This partnership with PayDirt is all about empowering women and making the mountain biking community more inclusive. We want more women to discover the thrill of riding, and by focusing on better trail access, we hope to see the sport grow and flourish for everyone.
Learn More & Connect
- Check out our tips on bicycle maintenance and bike setup
- Connect with Juliana on Instagram, Facebook, Vimeo, or Twitter